MRC has invested in $2 billion of equity deals*, and seeks opportunistic and value-added investments in most property types, including multifamily, office, retail, and industrial. 

Madison Realty Capital targets well-located, undervalued assets and seeks to enhance performance through capital improvements, changes of use, strategic lease-up campaigns, and programs that engage MRC’s fully integrated platform.

MRC’s investment strategies are designed to mitigate risk and maximize value for its investors. Through the firm’s extensive network and deep local relationships, MRC identifies opportunities with potential to capitalize on market dislocation or underserved niches in an effort to generate superior risk-adjusted returns. The investment approach capitalizes on the broad experience of the investment professionals at the firm and leverages its fully integrated structure to drive efficiencies throughout the life cycle of all investments, including the acquisition process, construction management, and property management, as well as disposition.

MRC’s value-add strategy primarily seeks to acquire existing properties that demonstrate the proposition for value creation through change of use, repositioning of the asset or hands-on property management.

MRC’s opportunistic strategy generates value by acquiring, developing and redeveloping residential, industrial, retail, and mixed-use properties, as well as targeting investments in undeveloped land parcels in order to develop the sites based on the highest and best use.

Real Estate Private Equity Firm Platform


The Whale Building
Brooklyn, NY

Acquisition and repositioning of a 7-story, 500,000 RSF industrial building located in the Sunset Park neighborhood of Brooklyn, NY. The building is undergoing a full renovation and upgrade to cater to creative office tenants within the technology, advertising, media, and information technology sectors.

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Featured Private Equity: The Drake

The Drake
Queens, NY

Acquisition and redevelopment of a 16-story, 503,000 SF residential tower located in the Rego Park neighborhood of Queens, NY. The development program includes maximizing layouts, refinishing the building’s exterior, lobby and landscaping, creating a tenant lounge and playroom, and upgrading existing amenities.

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Featured Private Equity: QLC

Queens, NY

Acquisition and repositioning of a 5 and 6-story, 589,000 RSF industrial/flex building located in the Jamaica neighborhood of Queens, NY. The building will be re-branded as a best-in-class, institutionally owned industrial property and a diligent and focused capital program will re-lease the property at market rents.

Featured Private Equity: The Buchanan

The Buchanan
New York, NY

Acquisition and redevelopment of a 16-story, 297,700 SF mixed-use building within the Midtown East neighborhood of Manhattan, NY. The development program includes maximizing layouts, incorporating modern finishes, offering tenant amenities, and designing new entrance lobbies, and an upgraded courtyard.


Featured Private Equity: One Hanson Place

One Hanson Place
Brooklyn, NY

Acquisition, restoration, and lease-up of a landmarked 40,000 SF retail condominium unit encompassing the former headquarters of the Williamsburgh Savings Bank in Brooklyn, NY. The property is uniquely positioned to serve as a flagship location for a high-profile retail brand.


Featured Private Equity: 421 West 21st Street

421 West 21st Street
New York, NY

Acquisition of a six-story, 36-unit residential building located in the West Chelsea neighborhood of Manhattan, NY. The building conversion included maximizing apartment layouts and incorporating luxury finishes, upgrading the common areas with an enhanced lobby and hallways, and updating the elevator.


Madison Realty Capital is highly active in the
ground-up development of multifamily rental properties and luxury condominium projects, and recognized for its expertise in commercial and residential redevelopment and adaptive reuse.

The firm has successfully sponsored several boutique condo developments and multiple large-scale rental developments.

MRC is active in ground-up real estate development.


Featured Development Transaction: 555 Waverly Avenue

555 Waverly Avenue
Brooklyn, NY

Ground-up amenity-rich rental building situated between bustling Fulton Street and Atlantic Avenue in the Clinton Hill neighborhood of Brooklyn, NY. The eight-story building includes 190 residential apartments, and features amenities like on-site parking, a landscaped roof deck, indoor lounges and a 1,500 SF fitness center.


Featured Development Transaction: Myrtle Avenue

Myrtle Avenue
Brooklyn, NY

Ground-up industrial-inspired rental buildings just steps from the Pratt Institute located in the Clinton Hill neighborhood of Brooklyn, NY. The buildings, located at 490 & 504 Myrtle Avenue, feature a combined 236 residential apartments, with top-of-the-line appliance packages, wood flooring throughout, in-unit washer dryers, and custom temperature control.


Featured Development Transaction: 78 Irving Place

78 Irving Place
New York, NY

Gut renovation of a landmark building with original 1901 ornamentation located in the Gramercy Park neighborhood of Manhattan, NY. Seven expansive residences were renovated to combine pre-war style with present-day amenities, such as a 24-hour doorman and keyed elevator access.

Featured Development Transaction: 1 Great Jones Alley

1 Great Jones Alley
New York, NY

Ground-up ultra-luxury condominium development in landmarked Noho historic district of Manhattan, NY. A collection of 16 artfully crafted, design-driven residences – the building took visual cues from the neighborhood including a terracotta façade, a cobblestone alley, corten steel walls, and a secret garden oasis.